Partnerships :: Overview

The 'Halo Effect'

We think it's important to let your message stand out in an uncluttered broadcast media environment. That's why we've chosen to produce our television programs for the Public Broadcasting television audience. PBS viewers are a select representation of the U.S. population, with the added benefit of greater disposable income. And, when combined with PBS' 99% reach of U.S. television households, PBS emerges as a truly advantageous media choice.

"We selected PBS in part because of the stature of the network and the 'Halo Effect' that its quality programming confers on corporate sponsors' messages. For us, the vehicle we use to distribute our message is often as important as the message itself. We were drawn to PBS's uncluttered, quality-centered programming environment."

Chase Manhattan Corporation
Major Nationa Sponsor of Great Performances Series on PBS

All of our programming is built on the creation and implementation of the Image Enrichment Partnership. This valuable promotional tool helps you enrich your image by building even stronger emotional bonds with your key target audiences. Created by Crouse Entertainment Group, The Image Enrichment Partnership will help you maximize the value of your media investment, opitimize your reputation and relationships with your customers, and fulfill your corporate passion.